HSHG – CRM Strategy & Use Case Definition
CRM consulting project to define a unified strategy and actionable use cases across both B2C and B2B business models, enabling more structured customer engagement and scalable growth.
- Industry: Distribution
- Service: CRM Solution Consulting
Project Snapshot
Scope:
CRM Strategy & Use Case Definition Structuring CRM approach across B2C and B2B business lines.
CRM Strategy & Framework Design:
Define unified CRM direction across B2C (Hải Sản Hoàng Gia) & B2B (RYL Food) with tailored customer journeys
Segmentation & Use Case Development:
Build initial customer segmentation and identify lifecycle-based CRM use cases for each business line
Quick-win Activation:
Prioritize high-impact scenarios to enable early adoption and immediate business value
Context
Hải Sản Hoàng Gia is a premium seafood retailer and importer in Vietnam with over 20 years of experience.
Their CRM lacked a unified structure, clear segmentation, and actionable use cases.
This limited effective customer engagement and personalized marketing.
Outcome
- Clearer customer management across B2C & B2B
- More targeted engagement strategies
- Foundation for scalable CRM implementation
- Ongoing: CRM structuring and customer engagement for Hải Sản Hoàng Gia
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