2026 isn’t the year to buy more tools, it’s the year to make what you already have actually work. From strategic AI to composable stacks, here are 6 trends defining martech this year.   1. AI shifts from efficiency tool to strategic growth driver In 2025, AI was a ‘power screwdriver’ faster content, faster analysis. […]

Buy one big suite that does everything? Expensive and inflexible. Composable stacks let you pick the best tool for each job, connect via APIs, and swap parts without rebuilding everything. 1. What is a Composable Martech Stack? Instead of buying an all-in-one solution (suite), a composable stack combines specialized tools each best at one thing […]

Third-party cookies are disappearing. Vietnam’s PDP Law tightens data governance. Businesses that don’t own their first-party data will lose competitive advantage. CDP is the platform that turns scattered data into a strategic asset. 1. Why first-party data is now urgent Two trends are converging: (1) browsers and platforms are eliminating third-party cookies, making cross-site tracking […]

Marketing Ops used to be the people who ‘kept the system running.’ In 2026, they become business value engineers sitting alongside the CEO and owning the ROI of the entire martech system. 1. From ‘tool admin’ to ‘business value engineer’ For years, Marketing Ops worked behind the scenes: configuring CRM, fixing workflows, exporting reports. They […]

The global martech market is projected to reach $547 billion in 2026, growing at 18.5% annually. In Vietnam, 70% of businesses use martech tools but most haven’t unlocked their full potential. Here are the 7 services in highest demand. 1. Top 7 Martech Services in Highest Demand for 2026-2027 1.1. CDP & First-Party Data Management […]

Every platform is promoting AI agents. HubSpot has AI assistants, Salesforce has Einstein, Google has AI Max. But 71.9% of marketers are still in the experimental phase. What can AI agents actually do, and where are the limits? 1. What are AI Agents? AI agents in marketing are systems that can execute a chain of […]

Hiring a full-time martech specialist? Expensive and hard to find. Depending entirely on vendors? They lack business context. The solution: a consulting partner that works alongside you like an inhouse team. 1. The SME dilemma: Who will run your martech? When SMEs deploy CRM, marketing automation, or CDP, the big question isn’t ‘which tool?’ it’s […]

AI is changing everything in marketing, content creation, data analysis, personalization. But the more powerful the tools become, the wider the gap between having them and getting results. That’s why you need a strategic partner, not just a license vendor. 1. AI makes martech more powerful and more complex In 2026, over 80% of enterprises […]

Nearly one in three martech deployments fail or produce neutral results. The problem isn’t the technology  it’s the gap between buying a platform and making it work. This article explains why PM is the missing piece and how to get it right. 1. Why martech projects fail No upfront assessment: Jumping straight to configuration without […]

You’re paying monthly for 100% of HubSpot, Salesforce, or any platform’s features. But your team is only using 10-20% and often using them wrong. This isn’t a tool problem. It’s an implementation problem. 1. The reality most CEOs don’t want to admit Companies buy martech with high expectations: automate marketing, manage pipeline, personalize experiences, measure […]

The team has tools but everyone uses them differently, avoids them, or applies them with the wrong fundamentals. The problem isn’t technology, it’s people and mindset. This workshop helps your Marketing, Sales, and Ops teams speak the same language and use martech the right way to drive growth. 1. Why teams fail to adopt martech […]

1. Introduction 1.1 About Tvia Collab Tvia Collab is proud to be a Consulting Partner of CleverTap, a leading Customer Engagement Platform trusted by global B2C brands to deliver personalized experiences across channels. The partnership combines Tvia Collab’s strategic advisory capabilities with CleverTap’s advanced analytics and automation engine to help brands unlock sustainable growth and […]

Balancing Privacy and Personalization: What Vietnam’s PDP Law Means for Marketers and Businesses

While many businesses are searching for complex solutions to enhance customer experience, reality shows that it’s the smallest details that make the biggest difference. The question isn’t “how to make it grand,” but “how to make it right and sufficient.” 1. Context: The New Battle in Retail 1.1 Growing Challenges The current retail market is […]

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