• EN
  • VI
  • EN
  • VI
    • Image
    Convenience
    Stores
    Group 1
    Image
    Specialty
    stores
    Group 2
    Image
    Online
    retail
    Group 3
    Aligning Our Insights
    with Your Business for Success
    A deep understanding of the business model is a key strategy for growth.

    Group 1:

    CONVENIENCE
    STORES

    Group 2:

    SPECIALTY
    STORES

    Group 3:

    ONLINE
    RETAIL

    Business Model
    • Focus on offline store
    • Online (loyalty)
    • Reply on promotion marketing
    •  Stores chain & online
    •  Website, mobile app and marketplace
    Business Operation
    • Order Management
    • SKUs Management
    • Branding Management
    • Marketing & Performance
    • Order Management
    • SKUs Management
    • Branding Management
    • Marketing & Performance
    • Merchant Management
    • Delivery management
    • Order Management
    • SKUs Management
    • Branding Management
    • Marketing & Performance
    • Merchant Management
    • Delivery management
    Insight approach
    • Store location optimization
    • Boost Sales and Loyalty based on store location management
    • Acquired customers
    • Optimize ROI/ROAS
    • Loyalty
    • Personalization shopping experience
    • Acquired customers
    • Optimize ROI/ROAS
    • Loyalty
    • Personalization shopping experience
    Sales & Marketing Channels
    • In Store Shopping (90%)
    • Online (10%)
    • Website/Mobile App
    • Marketplace
    • Physical Stores
    • Website/Mobile App
    • Marketplace
    • Physical Stores

    Group 1:

    CONVENIENCE
    STORES

    Business Operation
    • Order Management
    • SKUs Management
    • Branding Management
    • Marketing & Performance
    Insight approach
    • Store location optimization
    • Boost Sales and Loyalty based on store location management
    Sales & Marketing Channels
    • In Store Shopping (90%)
    • Online (10%)

    Group 2:

    SPECIALTY
    STORES

    Business Operation
    • Order Management
    • SKUs Management
    • Branding Management
    • Marketing & Performance
    Insight approach
    • Store location optimization
    • Boost Sales and Loyalty based on store location management
    Sales & Marketing Channels
    • In Store Shopping (90%)
    • Online (10%)

    Group 3:

    ONLINE
    RETAIL

    Business Operation
    • Order Management
    • SKUs Management
    • Branding Management
    • Marketing & Performance
    Insight approach
    • Store location optimization
    • Boost Sales and Loyalty based on store location management
    Sales & Marketing Channels
    • In Store Shopping (90%)
    • Online (10%)
    Activate Your Data Potential:
    Targeted Strategies for Retail Businesses
    Business Goals
    Our Insights
    Our Consulting Packages
    01. Unified Customer 
Data Insights
    Our Insights
    • Data Segmentation
    • Hyper Personalization
    • Omnichannel marketing
    Our Consulting Packages
    02. Increase retailer satisfaction and customer experience
    Our Insights
    • Data Segmentation
    • Hyper Personalization
    • Omnichannel marketing
    Our Consulting Packages
    03. Increase retention rate and loyalty member and transaction
    Our Insights
    • Loyalty Management
    • Retail/Consumer Goods Expertise
    Our Consulting Packages
    The Concept of ROI Measurement
    GROUP 1
    Convenience Stores
    Icon
    • Sale growth
    • Store visits
    • Promotional campaign effectiveness
    • Customer Acquisition Cost (CAC)
    • Customer Retention Rate
    GROUP 2
    Specialty Retail
    Icon
    • Sale conversion rate
    • Average Transaction Value
    • Brand Awareness and Perception
    • Inventory Turnover
    • ROAS
    • Customer Retention Rate
    GROUP 3
    Online Retail
    Icon
    • Website/ App Traffic & Install
    • Sale Transaction
    • Cost per Acquisition (CPA)
    • Check out Conversion Rate and Revenue per Visitors (RPV)
    • ROAS
    • Revenue Share for Affiliate Marketing
    • Marketplace Platform Performance
    • Engagement Rates on Product Listings
    • Customer Retention Rate
    Segment CDP for Retail:
    Bring your store to your customers
    Icon
    01. Collect and build customer journey analytics
    Pull together data across web, mobile, apps, email, and support to complete your view of the customer journey, identify high-value shoppers, and centralize secure data access.
    Icon
    02. Personalize campaigns and optimize ad spend
    Analyze user behavior to optimize the shopping experience, deliver loyalty-promoting campaigns across all platforms, and build real-time audiences to optimize ad spend
    Icon
    03. Create a tailored product recommendation engine
    Integrate digital data with internal systems to monitor conversion rates, use personalized data to boost customer loyalty and engagement, and build effective recommendation engines.
    Icon
    04. Use Segment to integrate with best-in-class tools
    Activate audiences in 450+ marketing and analytics tools in real time.
    Icon
    01. Collect and build customer journey analytics
    Pull together data across web, mobile, apps, email, and support to complete your view of the customer journey, identify high-value shoppers, and centralize secure data access.
    Icon
    02. Personalize campaigns and optimize ad spend
    Analyze user behavior to optimize the shopping experience, deliver loyalty-promoting campaigns across all platforms, and build real-time audiences to optimize ad spend
    Icon
    03. Create a tailored product recommendation engine
    Integrate digital data with internal systems to monitor conversion rates, use personalized data to boost customer loyalty and engagement, and build effective recommendation engines.
    Icon
    04. Use Segment to integrate with best-in-class tools
    Activate audiences in 450+ marketing and analytics tools in real time.
    Ascentis Solutions:
    Crafting the Future of Retail, Together
    Icon
    Rich CRM
    Features
    Reward your customers with personalised loyalty campaigns and digital vouchers. Communications made easy with customer lifecycle marketing automations and Generative AI.
    Icon
    Comprehensive Customer Insights
    Explore AscentisInsights on AWS with insightful dashboards such as Dupont analysis, RFM, customers segmentation, campaigns effectiveness, and sales analysis.
    Icon
    Omni Channels
    Enabled
    A complete suite of O2O solutions integrated with CRM and Insights. Our Omni suite includes Retail POS, Mobile POS, Payment, Scan & Go and eShop. One platform with integrated offerings.

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