Digital Marketing Capability Transformation for DHG Pharma
DHG Pharma aimed to strengthen its digital marketing through clearer KPIs and more effective media and agency management. However, KPI inconsistencies and underutilized data limited the link between digital performance and business outcomes.
- Industry: Pharmaceutical
- Service: Marketing Transformation Workshop
Project Snapshot
Scope:
Digital Marketing Transformation workshop: 25+ attendees, 4 departments (Marcoms, Brand, Trade, Sales), delivered in 8 hours.
Digital Capability Building:
Standardize KPI understanding across pharmaceutical marketing teams
Data & Performance Optimization:
Improve data interpretation and media effectiveness
Operational Transformation:
Enable practical application and reduce reliance on agencies
Context
Outcome
- Clearer service presentation
- Stronger global brand perception
- Scalable CMS for internal management
- Solid digital foundation for growth
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