Triumph: “Be Your Own Muse” – Integrated PR & Social
Develop an integrated communications plan for Triumph’s “Be Your Own Muse” campaign targeting younger customers.
- Industry: Retail
- Service: Growth Marketing
Project Snapshot
Scope:
Leading the full IMC for Triumph’s “Be Your Own Muse” campaign, covering strategy, PR, social, KOC, and end-to-end execution.
Objectives:
Establish an integrated communications direction for the launch of the new collection (BST), aiming to connect with modern women and strengthen brand relevance among younger audiences.
Building brand credibility:
Approach from a corporate angle to strengthen Triumph’s image and messaging for lingerie products.
Content direction:
Develop fresh, stylish content tailored to young female audiences.
Context
The project aimed to create an integrated communications direction for Triumph’s new collection, connecting with modern women and younger audiences.
Challenges included brand name overlap with the motorcycle brand Triumph, affecting traffic and clarity, as well as budget and timeline constraints.
Outcome
- Campaign reach: 880K content views across digital platforms
- Achieved No. 1 Share of Voice in the lingerie category from November 2025 to January 2026
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