As of September 24, 2026, Vietnam is officially listed as an available self-service market on OpenAI’s Ads Manager, meaning businesses legally based in Vietnam can now register an account, build campaigns, and run ads directly inside ChatGPT. Tvia Collab is a performance agency that helps Vietnamese brands set up accounts, build campaigns, and optimize ChatGPT ad performance from day one.

1. Vietnam is now officially enabled on OpenAI’s Ads Manager

According to OpenAI’s Ads Manager Availability page, last updated on September 24, 2026, Vietnam is now marked “Available” for self-service, alongside several other Asian markets activated in recent weeks, including India, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Taiwan.

This means a legal entity based in Vietnam can now register directly at ads.openai.com, set up a payment method, and launch a campaign without going through a large overseas agency or meeting the high minimum spend thresholds that applied during the earlier US pilot phase.

In practice, while testing account setup ourselves, we saw the “Your ChatGPT ad is ready” confirmation screen display a full ad preview for the Vietnam market, concrete proof that the ad creation, review, and delivery flow here is fully operational, not still “coming soon.”

Vietnam is officially listed as an available self-service market on OpenAI’s Ads Manager

2. What changes for Vietnamese brands?

• Reach people at the exact moment they’re comparing options, researching, and making purchase decisions inside a ChatGPT conversation, rather than relying solely on traditional search keywords.
• ChatGPT now has over 800 million weekly active users globally, and Vietnam ranks among the top five APAC markets for weekly usage.
• Targeting relies on landing-page and ad-copy context (context hints) rather than cookies or personal behavioral profiles, aligned with the broader shift toward privacy-first advertising.
• Ads are always clearly labeled and kept separate from ChatGPT’s own answers, preserving user trust while still creating a natural brand touchpoint.

3. Why work with a performance agency instead of going it alone

Like any new ad channel, the early days of ChatGPT Ads in Vietnam come with a learning curve: campaign structuring, writing ad copy suited to a conversational format, using context hints effectively, setting up Conversions API and pixel tracking, and optimizing budget in real time are all new skills, even for teams experienced with Google Ads or Meta Ads.

An agency that has already tested the platform hands-on has a real advantage in shortening that learning curve for clients, helping avoid wasted budget during the initial trial-and-error phase.

4. How Tvia Collab supports brands

As a performance agency, Tvia Collab supports Vietnamese brands across the full ChatGPT ad lifecycle:

• Assessing fit and setting up the Ads Manager account in line with OpenAI’s advertising policies.
• Building campaign strategy, budget, objectives, and ad-group structure tailored to each industry.
• Writing and optimizing ad copy for the conversational format, using context hints to boost relevance.
• Setting up Conversions API, pixel tracking, and UTM tagging to measure performance across the full funnel.
• Monitoring, reporting, and optimizing budget and bidding (CPC/CPM) based on real weekly performance data.
• Aligning with existing AEO/GEO strategy so content earns natural ChatGPT citations while also performing well as paid ad context.

5. Which industries should move first?

Categories with long consideration cycles and high order values tend to benefit most from an intent-driven channel like this: real estate, education, finance and insurance, B2B technology, furniture, and premium health and beauty. These are also the categories where people most often ask ChatGPT to compare options before deciding.

6. Conclusion

ChatGPT Ads is no longer a “coming soon” channel in Vietnam, it has been officially available since September 24, 2026. Brands that move in the first few weeks typically gain an edge in learning the algorithm and securing favorable placement before competition intensifies. Tvia Collab is ready to support Vietnamese brands from the first account setup through long-term performance optimization.

7. Frequently Asked Questions

Can I actually run ChatGPT ads in Vietnam now?

Yes. Per OpenAI’s Ads Manager Availability page, Vietnam has been marked “Available” for self-service since September 24, 2026, meaning a Vietnam-based legal entity can register and run campaigns directly.

Is Tvia Collab an official OpenAI agency partner?

Tvia Collab is an independent performance agency that helps clients set up and optimize campaigns through OpenAI’s self-serve Ads Manager; it is not an official OpenAI sales representative.

What’s the minimum budget to start running ChatGPT ads in Vietnam?

The self-serve Ads Manager allows flexible daily budgets and no longer requires the large minimum spend seen during the earlier pilot phase. The exact figure should be confirmed directly in the Ads Manager account at setup time, as it may change under OpenAI’s policies.