Hiring a full-time martech specialist? Expensive and hard to find. Depending entirely on vendors? They lack business context. The solution: a consulting partner that works alongside you like an inhouse team.

Business dilemma between hiring a full time martech specialist or outsourcing

1. The SME dilemma: Who will run your martech?

When SMEs deploy CRM, marketing automation, or CDP, the big question isn’t ‘which tool?’ it’s ‘who will operate it daily, optimize it monthly, and connect it to business goals?’

1. Assign it to a generalist: They juggle their main job and martech both suffer.
2. Hire a full-time specialist: $2,000-4,000/month salary, hard to find, and if they leave your system collapses.
3. Depend on the vendor: They know the tool but not your business. They sell licenses, not results.

2. What is ‘Martech Team as a Service’?

A martech consulting partner that works with your business like an inhouse team: understands your context, participates in daily processes, but with flexible cost and deeper expertise across multiple platforms.

At Tvia Collab, this model includes: strategic consulting (funnel design, customer journey, automation blueprint), platform management (HubSpot, Salesforce, CDP, Loyalty), team training and knowledge transfer, and project management across teams and technology partners.

3. Comparing 3 operating models

• DIY (generalist): Low cost but inconsistent quality, person-dependent, not specialized.
• Full-time hire: Highest cost ($2,000-4,000+/month), hard to recruit, single point of failure.
• Martech Partner (Tvia Collab): Flexible cost per project, multi-platform expertise, no single-person dependency, backed by partner ecosystem.

4. Frequently Asked Questions

How is this different from regular outsourcing?

Regular outsourcing assigns tasks and delivers outputs. A martech partner works as part of your team: understands context, participates in decisions, and takes responsibility for business outcomes.

What does it cost?

Flexible based on scope and duration. Martech Solution Selection packages start at $3,000. Platform Management is priced on effort and complexity typically far less than a full-time hire.

Does Tvia Collab work with our existing team?

Absolutely. The goal is to elevate your team’s capabilities, not replace them. We work alongside your people, train them, and transfer knowledge so they become increasingly self-sufficient.