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B2B Demand Generation for Food Service – Heinz & Tatua

Driving digital strategy and campaigns for Heinz & Tatua to reach high-potential B2B customers in Vietnam’s Food Service industry.
  • Industry: Distribution
  • Service: Growth Marketing
Project Snapshot
Scope:
Landing page development, digital planning, execution of Facebook and Google ads, reporting, and performance optimization.
Digital Strategy & Campaign Execution:
Develop full-funnel strategy and deploy campaigns across Meta, Google Search, and Performance Max
Performance Optimization & Messaging:
Continuously refine targeting, creatives, and messaging to improve campaign effectiveness
Transparent Delivery Model:
Operate on a transparency fee model with clear reporting and ongoing optimization
Context

The project targets hotels, resorts, restaurants, F&B chains, wholesalers, and food service operators in Vietnam.
It covers digital strategy, branding and performance campaigns on Meta, Google Search, and Performance Max, with ongoing optimization.
Reporting is provided under a transparent service fee model ensuring full media budget visibility.

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Outcome
  • Heinz: Boosted brand visibility and recall across Food Service audiences while expanding reach and engagement on Meta and Google.
  • Tatua: Drove qualified B2B leads and conversions with targeted campaigns, enhancing messaging and building a scalable demand generation foundation.