Ad Sales Efficiency and Revenue
Abraham Levy,
Manager Retail Media Platform Partnerships & Integrations, The Home Depot
lifecycle of advertising sales.
- Salesforce integration enabling complete customization available via Salesforce AppExchange
- Inventory, planning, & pricing management
- Automated ad trafficking
- Omnichannel campaign tracking/management & optimization
- Cross-platform workflow automation & task management
- Reporting and analytics
- Billing & invoicing
- Customer portal for advertisers
- Self-service ad sales portal
As the world’s largest home improvement retailer with approximately 475,000 associates and more than 2,300 stores in the U.S., Canada and Mexico. This retailer chose Placements to help scale their growing Retail Media Network.
- 30% increase in productivity across the order-to-cash process
- $15% increase in collected revenue
Unifies for Success
Skyscanner is an award-winning global travel search site based in Scotland. Their site is used by 60 million people each month and has offices worldwide. Skyscanner chose Placements to combat disorganization and complexity in ad sales across their organization.
- 40% productivity improvement across operations
- 10% time saved by Sales teams via automation
Quickly and Wins
Nine Entertainment is an Australian publicly listed mass media company with holdings in radio and television broadcasting, publishing and digital media. Nine selected Placements when they needed to quickly replace their previous solution.
- 25% efficiency improvement from reduced manual data entry
- 15% revenue growth from improved inventory and performance management
- $75m in record annual profit resulting from increased revenue and improved cost controls
with Placements.io
Since its 1962 launch, Walmart has grown into the largest omnichannel retailer in the US. Walmart Connect, its Retail Media Network, has become a leader, exceeding $3B in ad revenue in 2023. Walmart continues to focus on streamlining operations and expanding its network to maintain its market leadership.
- From $0 to $3B in ad revenue growth
- Managed over 30 campaigns per month (2023)
- 24% increase in e-commerce revenue driven by advertising
- Understanding your business’s needs, goals and existing challenges
- Assessing your current tech stack
- Suggesting approaches and solutions to your pain points