Tvia Collab is strengthening its collaboration with Power Interactive to enhance marketing support for Japanese companies operating in the Vietnam market. Under this collaboration, Tvia Collab is positioned as the local execution partner, handling implementation, configuration, and hands-on operational support in Vietnam, while Power Interactive leads strategy design and articulates the intent of the Japanese head office.
The two companies expect to shape the collaboration model flexibly according to each engagement and each client’s needs, rather than applying one fixed template across all Japanese companies in Vietnam.
1. About the collaboration between Tvia Collab and Power Interactive
Power Interactive is advancing a collaboration with Tvia Collab to strengthen how it supports clients in the Vietnamese market. Through marketing strategy development, marketing data foundation development, marketing operations support, and marketing data analytics support, Power Interactive helps clients build repeatable operating models that connect strategy with execution.
In this collaboration, Tvia Collab is positioned as the execution partner, handling implementation, configuration, and hands-on operational support on the ground in Vietnam. The working arrangement between the two companies is designed flexibly around each engagement and each client’s specific issues.
2. About Tvia Collab – the local marketing execution partner in Vietnam
Tvia Collab is a martech solution consulting firm based in Ho Chi Minh City (2nd Floor, 06 Vo Van Kiet Street, Sai Gon Ward). Working as if it were the client’s in-house martech team, Tvia Collab provides practical support shaped around business issues, with its strength lying in staying involved beyond tool implementation, through adoption and to measurable results – not stopping at initial setup.
Tvia Collab’s network spans 15+ martech solution partners, 10 years of hands-on experience across platforms, and a team of 25 specialists spanning multiple industries. Its implementation and operational support covers both B2B and B2C.
3. Tvia Collab’s main areas of support
Tvia Collab’s main areas of support within the collaboration with Power Interactive fall into six areas, summarized in the table below.
| Area of support | What it covers |
| Martech platform optimization | Optimizing the use of existing martech platforms |
| Marketing automation & CRM | Marketing automation and CRM implementation, centered on HubSpot |
| Website & SEO | Website and app improvement, and SEO support |
| CDP / CEP / Loyalty | CDP / CEP / loyalty program support |
| Growth Marketing | Growth marketing support |
| B2B Marketing | B2B marketing support |
Tvia Collab’s main areas of support
4. How Power Interactive and Tvia Collab work together
How Power Interactive and Tvia Collab work together is built on the premise that the working arrangement is designed flexibly around the engagement and the client’s issues. By combining upstream strategy design with implementation and hands-on operational support in Vietnam, the two companies aim to deliver practical support that does not stop at the planning stage.
| Power Interactive | Tvia Collab |
| Leads strategy design and upstream consulting | Handles implementation and hands-on operations in Vietnam |
| Sets the direction for marketing and data utilization | Configuration, local vendor coordination, adoption support |
| Overall quality management and project design as needed | Implementation and adjustment informed by local market conditions |
| Communication with the client in Japan and alignment of expectations | Continuous improvement and operational support after go-live |
Each company’s role in the collaboration
5. What Japanese companies in Vietnam can gain from this collaboration
Through the collaboration between Power Interactive and Tvia Collab, Japanese companies in Vietnam gain access to six concrete areas of support: designing marketing programs suited to the Vietnamese market, CRM/MA implementation and building the operating structure around it, website improvement, SEO, and content optimization, building the foundation for customer data utilization, lead generation, nurturing, and conversion improvement, and loyalty programs and customer experience design.
6. The approach going forward
Power Interactive and Tvia Collab aim to build a support structure that connects the strategic intent of the Japanese head office with day-to-day execution in Vietnam. The two companies will continue the dialogue and explore collaboration models suited to each client’s issues and the characteristics of each project.
7. Frequently Asked Questions
What role does Tvia Collab play in the collaboration with Power Interactive?
Tvia Collab acts as the local execution partner in Vietnam, handling implementation, system configuration, local vendor coordination, and post-go-live operational support, while Power Interactive leads strategy design from the Japan side.
Who can Japanese companies in Vietnam contact to discuss marketing?
Japanese companies exploring expansion into Vietnam or building a marketing structure to support local operations can reach out directly to Tvia Collab or Power Interactive to discuss their specific situation.
Does this collaboration model apply the same way to every Japanese company?
No. The collaboration model is designed flexibly around each project and each client’s specific issues, rather than applying one fixed template to every Japanese company in Vietnam.
8. Conclusion
The collaboration between Tvia Collab and Power Interactive represents a concrete model for connecting marketing strategy from a Japanese head office with execution capability in the Vietnam market – with Tvia Collab taking on the local execution role.
If your company is exploring expansion into Vietnam or building a marketing structure to support operations there, Tvia Collab is glad to discuss your specific situation.