The global martech market is projected to reach $547 billion in 2026, growing at 18.5% annually. In Vietnam, 70% of businesses use martech tools but most haven’t unlocked their full potential. Here are the 7 services in highest demand.

1. Top 7 Martech Services in Highest Demand for 2026-2027

1.1. CDP & First-Party Data Management

With privacy regulations tightening and cookieless marketing becoming mandatory, CDP investment to manage first-party data is priority #1. Platforms like Twilio Segment, CleverTap, and Mobio unify customer data and enable omnichannel personalization.

1.2. Revenue Operations (RevOps)

Marketing Ops is evolving from ‘platform admin’ to ‘business value engineer.’ RevOps aligns Marketing-Sales-Ops on a single system, optimizing revenue rather than individual department metrics.

1.3. Marketing Automation & CRM Consulting

Still the core service, but demand is shifting from ‘buying platforms’ to ‘optimizing platforms already in use.’ HubSpot and Salesforce lead but require expert consulting for proper implementation.

1.4. Composable Martech Stacks

Instead of buying all-in-one suites, businesses are adopting composable architectures: combining specialized tools connected via APIs and integration platforms like Beehexa/Zapier. More flexible, lower cost for SMEs.

1.5. AI-Powered Hyper-Personalization

Top performers see 40% more revenue from personalization. With AI, personalization goes beyond ‘insert name in email’ to adjusting content, offers, and timing based on real-time behavior. Requires CDP + CEP foundation.

1.6. AEO (Answer Engine Optimization)

As 43% of users now ask AI before searching Google, traditional SEO isn’t enough. AEO ensures your content gets picked by AI as the answer — a natural extension of SEO services.

1.7. Loyalty & Customer Engagement

Retaining existing customers is always cheaper than acquiring new ones. Loyalty programs integrated with CRM and CDP — like Ascentis and Buzzebees — are in high demand for Retail, F&B, and FMCG.

2. What can Tvia Collab help with?

All 7 services fall within Tvia Collab’s consulting capabilities and partner ecosystem: CDP (Segment, CleverTap), CRM (HubSpot, Salesforce, CloudGO), Loyalty (Buzzebees, Ascentis), Integration (Beehexa), SEO-AEO (Twok), and Website (CoffeeMug). We consult, manage projects, and work as your inhouse team.

3. Frequently Asked Questions

Which service should a business prioritize first?

Depends on current state. Already have CRM but underutilizing? → Revenue Ops Healthcheck. Starting from scratch? → CRM + Marketing Automation. Have data but can’t connect it? → CDP.

What does implementation cost in Vietnam?

Tvia Collab offers flexible pricing: Martech Selection from $3,000, Platform Management based on effort/scope. Contact us for a customized quote.