AdSalesOS
Maximize
Ad Sales Efficiency and Revenue
Ad Sales Efficiency and Revenue
A cloud-based automation layer that sits on top of your existing ad tech solutions so you can plan, traffic, optimize, and invoice omnichannel campaigns from a single interface.
Placement.io customers get results:
40%
productivity improvement across ad sales operations
15%
improvement in collected revenue
15%
revenue growth from improved inventory and performance management
“Placements has enabled the ability to send hundreds of campaigns through and have a single system to organize them.”
Abraham Levy,
Manager Retail Media Platform Partnerships & Integrations, The Home Depot
Core Solutions
AdSalesOS addresses challenges across the quote-to-cash
lifecycle of advertising sales.
lifecycle of advertising sales.
Sales
- Providing clarity on ad products and inventory
- Helping Sales teams understand cost-of-goods-sold, pricing and margins
- Streamlining proposal creation
Ad Operations
- Streamlining omnichannel media planning and trafficking
- Proactively alerting to catch issues and optimize campaigns
- Collecting and consolidating campaign performance data for reporting and insights
Finance
- Collecting and consolidating billing data
- Simplifying reconciliations
- Providing clear visibility and insights into margin and profitability
- Maintaining financial compliance
Key capabilities include
- Salesforce integration enabling complete customization available via Salesforce AppExchange
- Inventory, planning, & pricing management
- Automated ad trafficking
- Omnichannel campaign tracking/management & optimization
- Cross-platform workflow automation & task management
- Reporting and analytics
- Billing & invoicing
- Customer portal for advertisers
- Self-service ad sales portal
FEATURED PROJECTS
The Home Depot
Unlocks Growth
As the world's largest home improvement retailer with approximately 475,000 associates and more than 2,300 stores in the U.S., Canada and Mexico. This retailer chose Placements to help scale their growing Retail Media Network.
- 30% increase in productivity across the order-to-cash process
- $15% increase in collected revenue
Skyscanner
Unifies for Success
Skyscanner is an award-winning global travel search site based in Scotland. Their site is used by 60 million people each month and has offices worldwide. Skyscanner chose Placements to combat disorganization and complexity in ad sales across their organization.
- 40% productivity improvement across operations
- 10% time saved by Sales teams via automation
Nine Moves
Quickly and Wins
Nine Entertainment is an Australian publicly listed mass media company with holdings in radio and television broadcasting, publishing and digital media. Nine selected Placements when they needed to quickly replace their previous solution.
- 25% efficiency improvement from reduced manual data entry
- 15% revenue growth from improved inventory and performance management
- $75m in record annual profit resulting from increased revenue and improved cost controls
Walmart grows
with Placements.io
Since its 1962 launch, Walmart has grown into the largest omnichannel retailer in the US. Walmart Connect, its Retail Media Network, has become a leader, exceeding $3B in ad revenue in 2023. Walmart continues to focus on streamlining operations and expanding its network to maintain its market leadership.
- From $0 to $3B in ad revenue growth
- Managed over 30 campaigns per month (2023)
- 24% increase in e-commerce revenue driven by advertising
WHY TVIA COLLAB
Experience
With years of experience optimizing and managing large advertising budgets across numerous digital marketing campaigns on various ad platforms, we have a deep understanding of how to manage and optimize ad performance for brands.
Consulting Quality
We collaborate with Placement.io, a company that has developed a comprehensive adtech system for managing and optimizing traffic, planning and pricing, as well as handling campaign and budget management. Their highly customizable solutions enable businesses to streamline processes, boost productivity, and optimize advertising performance for brands.
Cost Efficiency
We can help you analyze and consolidate campaign spend and invoicing across multiple ad platforms, making your work easier. By streamlining multichannel media planning and aggregating campaign performance data for reporting and analysis, we enhance both efficiency and effectiveness.
Experience
With years of experience optimizing and managing large advertising budgets across numerous digital marketing campaigns on various ad platforms, we have a deep understanding of how to manage and optimize ad performance for brands.
Consulting Quality
We collaborate with Placement.io, a company that has developed a comprehensive adtech system for managing and optimizing traffic, planning and pricing, as well as handling campaign and budget management. Their highly customizable solutions enable businesses to streamline processes, boost productivity, and optimize advertising performance for brands.
Cost Efficiency
We can help you analyze and consolidate campaign spend and invoicing across multiple ad platforms, making your work easier. By streamlining multichannel media planning and aggregating campaign performance data for reporting and analysis, we enhance both efficiency and effectiveness.
Book a meeting
Free 15-minute Consultation
- Understanding your business’s needs, goals and existing challenges
- Assessing your current tech stack
- Suggesting approaches and solutions to your pain points