CDP Solution Partner
Twilio Segment's Story
Twilio Segment is the market-leading customer data platform (CDP) that helps you collect, clean, and control your customer data—recognized by IDC as the #1 CDP in market share.
5.8 billion
end users
end users
80,000
websites
websites
5,000
mobile apps
mobile apps
20,000
businesses
businesses
Why Segment
Twilio Segment acts as a centralized hub for all your customer data to help activate, expand and retain your customer base. Our tool can leverage your customer data to personalize customer experience and identify the highest paying customers more effectively
Twilio Segment helps you transform raw customer data into winning customer engagement.
Segment CDP’s Core Products
Connections
Connect all of your customer data
Protocols
Take control of your data quality
Unify
Unify customer data across every channel
Twilio Engage
Build personalized customer experiences
Segment Capabilities
- COLLECT from every data source – across every platform & channel – online & offline
- PROCESS to ensure that the data you use is clean and reliable enough to power critical business functions.
- AGGREGATE and turn raw data points into a central repository of traits and audiences for different teams to use.
- ACTIVATE across all of the best-in-class systems and tools that your company uses in real-time.
Focused industries
Healthcare
- Real-Time Data Insights: Leverage live data to improve outcomes throughout the patient care journey.
- Data-Driven Care: Enable informed decisions to enhance care management and efficiency.
- Optimize Retention & Outcomes: Identify critical care moments that drive patient retention and better health results.
Retail
- Unified Customer Journey: Consolidate data from web, mobile, apps, email, and support interactions for a complete view.
- Target High-Value Shoppers: Identify key customer traits to craft focused strategies.
- Enhance Shopping Experience: Analyze behavior to optimize journeys and boost sales through experimentation.
Hospitality
- Guest 360 Profiles: Centralize guest booking data to create a complete view of customer preferences and behavior.
- Personalized Experiences: Tailor vacation booking journeys to enhance guest satisfaction and engagement.
- Boost Revenue Opportunities: Leverage insights to optimize cross-sell and upsell strategies across travel and hospitality services.
Fintech
- Enforce Data Standards: Automates data-related tasks, ensuring centralized, consistent, and complete data that’s accessible and trustworthy.
- Deliver Trusted Insights: Provides reliable data to marketing, sales, analytics, and product teams for faster decision-making.
- Streamline Metrics Sharing: Simplifies reporting on key metrics like MAUs, conversion rates, ROI, and response times to critical business questions.
Our Clients
Top CDP use cases
Customer Data Infra
Customer data collection, data pipelines and ETL services.
Stack Modernization
Evaluate and implement new analytics, product and marketing tools.
Customer
360 View
Unify and enrich customer data profiles. Build user and account-level traits and audiences.
Insight &
Analytics
Trusted, consistent customer metric reporting and KPI dashboards across teams and products.
Data Powered CX
Marketing, communication and advertising personalization.
Audience Segmentation and Activation
Build target audiences and orchestrate journeys.
Customer Acquisition, LTV and Retention
Cost-effectively acquire new customers and improve customer loyalty and engagement.
Tvia Collab – Your Trusted Segment Consulting Partner
Experience
With our extensive expertise, we collaborate with industry leaders to deliver tailored solutions and best practices for the Healthcare, Retail, Travel & Hospitality, and Tech industries. Our premium consulting packages focus on CDP and Loyalty Consulting Methodologies, ensuring impactful results tailored to your business needs.
Tailored Business and Marketing Assessment
We help clarify your pain points, challenges, and specific requirements to ensure a successful and impactful Segment CDP implementation.
Platform Demo and Use Case Consultation
We arrange platform demos with Segment and provide expert guidance on designing business and marketing use cases tailored to your goals.
Negotiating the Best Deal
Our team ensures you get the best value for your investment by negotiating favorable terms for your Segment CDP.
Experience
With our extensive expertise, we collaborate with industry leaders to deliver tailored solutions and best practices for the Healthcare, Retail, Travel & Hospitality, and Tech industries. Our premium consulting packages focus on CDP and Loyalty Consulting Methodologies, ensuring impactful results tailored to your business needs.
Tailored Business and Marketing Assessment
We help clarify your pain points, challenges, and specific requirements to ensure a successful and impactful Segment CDP implementation.
Platform Demo and Use Case Consultation
We arrange platform demos with Segment and provide expert guidance on designing business and marketing use cases tailored to your goals.
Negotiating the Best Deal
Our team ensures you get the best value for your investment by negotiating favorable terms for your Segment CDP.
Book a meeting
Free 15-minute Consultation
- Understanding your business’s needs, goals and existing challenges
- Assessing your current tech stack
- Suggesting approaches and solutions to your pain points